I love hearing about people building a business based on their passion and bags of enthusiasm but one of the things that frustrates me the most is when it’s all about the passion and nothing about what it takes to build a successful business.

Does this frustrate you too?

We seem to have bought into this idea that all you need is a deep passion and that will magically create a highly successful business.  Who started this myth?  Worst of all, it’s been continually perpetrated and so many entrepreneurs and business owners are struggling with their businesses and wondering where they went wrong.

I like to use the analogy of the 3 little pigs – we’re all familiar with the story of 3 little pigs building homes on sticks, straw and bricks.  Which structure stood the test of the wolf?  The bricks, of course! This is what your business needs as a strong foundation….a strong foundation that can withstand the wolf!  In the case of business, the wolf can be external or internal circumstances (sometimes the internal wolf can be the worst!)

So here are my top 3 mistakes to avoid in your business and how to make sure your business house is built with bricks not flimsy sticks and straw:

  1. Don’t assume your passion and enthusiasm will be enough to create a profitable and sustainable business.  It’s not – you need it but you also need the business acumen and skills to build a business that works
  2. When considering your business idea or a new product or service, don’t assume that because you think it’s a great idea that it will sell.  Get out there and talk to your existing and potential customers and make sure your idea serves a need.
  3. I believe the world needs more engaged business leaders and the last thing you want to do is create a business that is just another job.  Think long and hard about how your business will work and how you will work in it.  If you fall into the trap of working 24/7/365, you will burn out and so will your business.  If your business makes a difference to others but you’re not able to keep going, the last thing you want is to no longer be able to make that difference.


Yasmin x

P.S. If you’re ready to transform your business into a business that works, I have just 3 spaces open this week for a complimentary “Let’s Get Acquainted” session – I would love to help you dig deeper into where your business is currently, where you want to take it and what’s stopping you.  This session is ideal if you’re ready to take your business to the next level.  However, this is only for you if you’re serious about building a business that works so if you are committed and dedicated, I would love to hear from you.  You can book your session here…book quickly to secure your session as spaces are limited.