You want a business that is beautifully aligned with your values of family, freedom, finance and flexibility.

You don’t have hours and hours to dedicate to the business.

You have family to care for, school runs to do, play dates to arrange, hobbies to enjoy and a life to live!

Your business is just one part of your life.

And you’re ready to make the business work for you instead of you working for IT!

Your challenge is you have too much to do and not enough time.

If that’s you, you’re in the right place!

I want to help you simplify and streamline your business.

So you can make the money you want and do the work you love in the time you have.

Are you ready?

You want a 20-hour week business.

You’re ready to do what it takes to make it happen.

If you’re nodding ‘YES‘, great…let’s get started!

Welcome to the

Perfect Your Pitch

Craft a punchy  & specific pitch that makes someone say ‘tell me more!’ Use it to wow prospects, collaborators & partners.

Create Content That Converts

How to generate and nurture high quality leads and  how to automate so your business continues to grow even when you’re not working in it.

Client Delight

How to ensure your clients get the results they want, how to nurture the client relationship and turn them into raving fans for life! This is the best marketing you can get!

Your Signature Program

Get clear on how you make money in your business, the offers you will make to reach your goal and how you bring clients and cash in, consistently.

Raise Your Conversion Rate

Master 2 simple and highly effective conversion tools to bring sales in to your business. Sales means money, now is not the time to be shy!


Tiny Time Maximiser

Make the most of every minute you have with clear focus, clear outcomes and solid accountability.  Learn to leverage the time you have to create stunning results.


Client Attraction & Lead Generation

Create a simple cohesive marketing strategy and plan that gets you the results you want. No more throwing spaghetti at the wall and hoping it sticks!

The Effortless Sales Conversation

Streamline your sales process (before and after) so you get the right people on your programs and services. No more ‘window-shoppers’

Mindset Matters

How to keep energy levels and self belief high and develop a mind set for success and resilience. And let’s not forget, we gotta have fun!

    In this module, you will get clear on
  • The PROBLEM you solve
  • The TRANSFORMATION you create for your clients (ALL businesses create a transformation)
  • Your IDEAL target market
  • How to find and TALK to your audience
  • Why you need to be super PICKY about your audience
    In this module, you will
  • Create Your Aligned Business Vision
  • Clearly define your business model (How You Make Money) so you have the gift of clarity
  • Map out your Revenue Goals for the next 12 months
  • Identify any blocks, limiting beliefs or stories that are holding you back

In this module, we will look at how you serve your clients. You may only have one offer and that is a great starting point. This module is about getting clear on how people can come to you and start working with you.

We will focus on

      • Your Core Offer (we always start here)
      • Your Entry Level Offer
      • Your Medium Level Offer
      • Your High End Offer
      • How to craft each one so it’s a connected ecosystem
      • How to upsell gracefully so you can focus on serving existing clients, not keep looking for new ones (it’s a lot more expensive to find a new client than retain an existing one!)

      **You don’t have to have all of them!

    • This module will show you how to make this work in your business – with no overwhelm! Rome wasn’t built in a day but we will get this done with my super simple methodology!
  • Anatomy of An Irresistible Offer
  • How to Create Your Signature Program Mindmap


Let’s begin attracting your dream clients!

This module is JUICY…how you can get your marketing done in tiny time!

We’ll be looking at how you market and where to focus your energy.

We’ll look at these areas in-depth:

  • How to use video to attract your dream clients
  • Blogging for your business – why and how
  • Podcasting – how to get set up!
  • Livestreams – how to use them to grow your audience and repurpose your content
  • Email Marketing – including newsletters and creating simple email campaigns
  • Creating your Marketing calendar in 90 minutes
  • How to create great infographics to showcase your business
  • How to use social media effectively – not just mindless scrolling – we’ll look at FB groups, how to post effectively and more!
  • How to market your business even when you’re on the go
  • Give your website a 24 hour makeover!
  • How to repurpose content for maximum impact


  • Podcasting Checklist
  • Marketing Calendar Template
  • Easy to Complete ‘Welcome Email’ Campaign Templates
  • How to Blog Quickly – a Rinse & Repeat Template

These templates and checklists will save you HOURS of your precious time.

CAVEAT! You DO NOT have to do ALL of these!

This is your ‘Pick ‘n’ Mix – you get to choose which 1-2 methods work for you! (Phew!)

You’re doing your marketing – now you need to capture those leads who like what you do so you can nurture them until they are ready to buy! 

I will show you how to

  • Create Your Free Opt-In Gift in 3 Hours or less
  • Create a Simple Opt In Page in 20 Minutes
  • How to nurture your prospects without being pushy
  • How to do lead generation OFFLINE using speaking, joint venture partnerships, referrals and networking
  • How to generate leads using simple webinars/ online workshops (in 3 hours or less)


  • Irresistible Opt In Checklist
  • Webinar Easy Set-Up
  • Foolproof Script for Non-Slimey Lead Prospecting

When you make sales, you make money so let’s make this process so much easier and more efficient!

In this module, I’ll show you

  • The psychology of sales and how to make it work for you
  • One simple strategy that ensures you’re talking to the RIGHT people on your sales calls
  • How to pre-sell yourself to someone before you have the call so they’re itching to get started with you
  • Your strategy for sales calls – how to make them work for you instead of bleeding you dry of your energy and passion
  • How to master your sales conversations
  • How to write a sales page in an hour
  • How to create gorgeous graphics for sales pages
  • How to use webinars to sell your products, programs and services


  • Your Effortless Sales Process Checklist
  • Your Sales Page Checklist

You’ve got the client….YAY!

Now it’s time to take care of them so they become raving fans and repeat buyers!

We’ll look at

  • The Client Welcome
  • Smoothing the path for a great experience
  • How to set terms and conditions to protect you and your client
  • How to make sure each and every client is treated like royalty
  • Establishing client boundaries gracefully


  • Welcome Campaign
  • Legal resources

You’ve a lot going on so how do you fit it all in? And in 20 hours a week?

In this module, we’ll bring it all together! We’ll look at

  • Quick & Easy Content Creation with zero procrastination
  • How to set goals and achieve them with 90 Day Goal Setting Sprints
  • How to organise your diary like a pro!
  • The Art of Delegation & Outsourcing without losing your mind! (and doing it all yourself anyway!)
  • How to enjoy downtime with zero stress!


  • Your Marketing Planner (90 Days, Monthly, Weekly, Daily)
  • Quick & Easy Content Creation Method

All the strategy and tactics in the world don’t matter one bit if your state of mind is haphazard, unfocused and uninspired.

Mindset matters and to be successful in business, you need to create a mindset of success and in this module, I’ll be showing you


  • How your self worth impacts your net worth
  • Why self love and self care are NON-NEGOTIABLE
  • How to create ROCK SOLID confidence
  • How to learn to listen and follow your intuition and NOT get swayed by shiny objects
  • The best way to stop falling into the ‘comparison death-trap
  • Simple tools to build your resilience in tiny pockets of time
  • How to make time for play even if you’ve only got a tiny bit of time

This is a guided implementation program.

Not your usual overload of information.

I won’t leave you to try and make sense of it all by yourself.

This is a fully supported program.

The Tiny Time Business School program is 10 weeks in length but because I know this takes time to implement, you get implementation support for A FULL 12 MONTHS so you are never alone!

During the 12 week program, you’ll get 9 modules delivered by video, audio and worksheets.

Each module includes an implementation project.

These projects are designed to RAPIDLY TRANSFORM how you run your business so you can get it all done in just a few hours a day.

The program incudes live phone-in sessions with me so you can get your questions answered.

All training sessions are recorded and you’ll have access to them even if you can’t make them live.

Every day, you’ll also have access to get your questions answered in the Tiny Time Business School Implementation Program Facebook group.

I LOVE working with Yasmin, love her Tiny Time Business School program and her coaching! Honestly, I think this is one of our best investments we’ve made. We have taken over the business recently which needed a lot of improvement and we needed to get our heads around it.

Yasmin’s program and especially coaching helped us (and still is helping) to get our heads around our main message and how we want to communicate it with people. I highly recommend working with Yasmin because it gave us clarity.

It felt like Yasmin was the only one with a torch in that dark tunnel and was showing us the way, leading us. There is a lot of information online and I have wasted a lot of my time and energy looking at different things and trying to figure it out myself.

The beauty of Yasmin’s program is that you learn the techniques and then she explains how exactly to use it in our own business with our specific product.

Sometimes I just love to ask Yasmin’s opinion and get her reassurance – it plays a huge part in our business. When we have doubts, Yasmin always reminds us of our vision and brings back the confidence and belief. 

Yasmin helped us to discover and create our core offer, promote it and get paid for it really well. We are very close to recouping the investment back in 2 months (in a 3 month program) but I can see how much more business this program will be bringing to us going forward. Our business was just breaking even before we took over and in the 2 months that we worked with Yasmin, we have started making a profit.

This is only the start, so I am very excited to see what future will bring!

I would highly recommend Yasmin and her services to any business owner or entrepreneur.

Thank you, Yasmin!!

Agne Jonele

Owner, Sasta

Making the decision to sign up for Yasmin’s Tiny Time Business School was one of the best things I have ever done. It came up at exactly the right time (as these things often do), as I decided to return to my business (laughter yoga) after taking a break for a year due to family commitments. I wanted to make my “comeback” as professional as possible, and be even better than I was before.

I love the fact that all the modules are in bite-size pieces, they can easily be fitted into any schedule when you have very little time, they make so much sense and you just want to go and try out Yasmin’s suggestions for yourself!!

All the modules are full of tips and they really make you think. You can do everything at your own pace, and the live calls are very helpful. Yasmin is really helpful and approachable, which helps make doing the course an enjoyable process.

I have already implemented some of the suggestions, and they have really made a difference. My marketing is definitely a lot more streamlined, professional looking and targeted to the right people.

Opportunities have opened up for me as a result of taking the right action consistently. 

I would recommend Tiny Time Business School to anybody – you learn so much – you’ll be glad you signed up!

Thanks Yasmin!

Karen McGonigle

Laughter Yoga Specialist

“I invested in the Tiny Time Business School as I already had got a flavour for Yasmin’s style and liked her emphasis on maximizing the limited time you have available when you are juggling family and a business.

In particular I wanted to get up to speed on designing landing pages, building my email list and creating compelling opt in gifts.

My marketing skills also needed to be upgraded.

Tiny Time Business School did not disappoint!

I love that I can refer back to specific modules when I need to fill a gap in my knowledge.

If you want to become more efficient in your business and make it work on your limited time then go for Tiny Time Business School”

Miriam Reilly

Founder, Authentic Love Academy


You Have Questions, I Have Answers!

Who will benefit from this program?

This program is for small business owners, primarily for people selling their expertise, knowledge and experience through services, products and programs.

If you are selling your expertise, knowledge and experience, this is perfect for you.

If you have an existing business (even if you’ve only worked with a handful of clients), this program will work for you.

It’s not suitable for complete beginners as this program works best from a moving position, not a standing still position.

If you’ve worked with some clients and you have an idea as to what you do for them, this will work for you.

If you have no idea what it is you do, who you serve and how you do it, this program is not for you. 

It’s designed to help existing business owners re-engineer and re-design their business so it works in 20 hours a week. 

How is this program different to other coaching programs?

My focus is on helping you make your business work in 20 hours a week or less. Time is precious to you and you don’t have much of it for your business. You’re probably like me, with young children, and you’re balancing raising your family with growing your business. I have created this program so it takes account of our unique challenges.

I won’t tell you to hustle 24/7 – we haven’t got that kind of time, nor do we want to be hustling 24/7. I won’t ask you to sit through a 90 minute masterclass when what you need right now can be delivered in 15 minutes.

That’s why I create all my programs in bite-sized modules. You get what you need when you need it and because this program is 12 months in length, you can stay focused on your own progress – not trying to keep up with others!

Why is the program 12 months long? Why can't I get the result in 8 weeks or 12 weeks?

Fair question! Actually the program is 12 weeks long but from the work I’ve done with clients for the last few years, I see a real need for longer term mentoring and coaching.

But that can get pricey and I really wanted to create something that would be  highly valuable but also affordable.

There is nothing to stop you from getting your business to work in 20 hours a week within 90 days of doing this program.

After all, you will have full access to the program by the 12th week.

Here’s the reality.

This work can take time. You’re like a farmer, sowing seeds. Seeds don’t bear fruit overnight. There’s a gestation period.

Please don’t let your lack of patience kill your business. 

Yes, you can get speedy results but don’t beat yourself up if it doesn’t happen as fast as you’d like. You will get there.

Now’s the time to plant the seeds and they will grow once you provide them with the right environment.

What support does the program include?

You get the full 9 module program (this is lifetime access), including the bonuses (for when you need them).

You get 2 live calls every month with me (excluding holidays) and you have access to a Facebook group which I visit daily to answer your questions, steady your wobbles and celebrate your wins!

This program is about implementation.

You’ll only know how well this material works when you put it into action. And that’s why I have designed it this way.

Will this program work for me? I'm a new business owner.

It’s not suitable for complete beginners as this program works best from a moving position, not a standing still position.

If you’ve worked with some clients and you have an idea as to what you do for them, this will work for you. If you have no idea what it is you do, who you serve and how you do it, this program is not for you.

It’s designed to help existing business owners re-engineer and re-design their business so it works in 20 hours a week.

Do I get access to the program all at once?

Quickest way to get overwhelmed? Give you everything in one go!

As I have emphasised, the key is to implement.

You’ll get one module per week ( I have spaced them to ensure no overwhelm). Each module includes a project.

You’ll have all the content after 12 weeks and then you have lifetime access to the material (as long as your payments are up to date).

Your bonuses will be released in a timely fashion.

The Tech Vault will be available alongside the relevant modules (e.g. creating opt in pages will be released alongside the Lead Generation Module).

‘Webinars Made Easy’ will be available from Month 4.

‘High End Magic’ & ‘Hiring Talent’ from Month 6.

‘Course Creation Bootcamp’ from Month 8.

How do the bonuses work?

Your bonuses will be released in a timely fashion.

The Tech Vault will be available alongside the relevant modules (e.g. creating opt in pages will be released alongside the Lead Generation Module).

‘Webinars Made Easy’ will be available from Month 4.

‘High End Magic’ & ‘Hiring Talent’ from Month 6.

‘Course Creation Bootcamp’ from Month 8.

As everyone will be at different stages, you can bring all your questions to the Q&A calls – whether they relate to the Business Schoool or the bonuses. 

I’m here to support you in YOUR journey and I have no doubt that whatever you want help with, when you ask the question, someone else will also benefit.

When are the live calls?

There will be 2 live calls per month.The live calls will be on Tuesdays at 9pm GMT and Thursdays at 11am GMT. The full schedule of dates will be provided when you join.

This will ensure the calls fit most time zones.

What if I can't make the live calls?

All the calls will be recorded and you will be able to listen to the calls you may have missed.

If you know you’ll miss a call, you can also submit your question in the FB group and I’ll answer on the call.

What is the investment for the Implementation program?

The Tiny Time Business School Implementation Program includes:

  • 9 modules delivered over 12 weeks
  • Guided implementation projects
  • 2 live calls per month for a full 12 months (excluding holidays) – this includes the 12 weeks of the program
  • Bonus online programs including ‘Webinars Made Easy’, ‘Course Creation Bootcamp’ & ‘High End Magic’. Total value $2188
  • Implementation support for 12 months
  • A dedicated community space for your questions and daily support

The investment is US$1,500.

You can pay in full or 3 payments of $550.

How do I join the program?

Joining the program is by application only. Please book your free Tiny Time Triage Call using the button below.

Do this program include private coaching with Yasmin?

This program is a group program. There is a private coaching option available also. When you book your Tiny Time Triage call, we can discuss your options!

When does the program start?

The Tiny Time Business School program will be available from Monday 5th February. 

The first live call will begin this week on Thursday 8 Feb 9pm GMT.

The Tiny Time Business School will help you simplify and streamline your business so it works in 20 hours a week.

In this program. you will get

  • 12 Week Program including 9 modules delivered via audio, video and PDF 
  • High quality focused content on 4 core areas – how to nail your message, attract & convert dream clients and build leverage in your business
  • Live calls with Yasmin to get hot seat coaching and your questions answered 
  • Weekly implementation projects to complete so you get the results you want, not just dream about them!


  • 12 months of implementation support (value $3,000)
  • Tech Vault chock full of Tutorials and Templates on how to get things done quickly! (value $997)
  • Course Creation Bootcamp (value $497)
  • Webinars Made Easy Online Program (value $297)
  • High End Magic Masterclass (value $197)
  • Hiring Great Talent Masterclass (value $197)

Total value of bonuses $5,000+

I’m Yasmin and I’m a former Vice President of Leadership Development. After a highly successful corporate career spanning 12 years, I found myself made redundant with a husband and a 15 month old son.

I knew I didn’t want to be a commuter mum and so I started my own business without a clue as to what I was doing!

After a lot of trial and error, with big successes and lots of little (and not so little!) failures, I decided to create the Tiny Time Business School, to help small business owners to grow their business in 20 hours a week.

I now have 3 young children and I want my business to fit in with my life, not to be my whole life!

For me it’s about creating a profitable business that is NOT dependent on you working on it all day, every day.

It’s about being very clear on what you do, who you do it for and how you do it.

It’s about leveraging your time and knowing what to focus on so you are incredibly productive in a short space of time.

Since I’ve started this journey, I’ve shared my story and I have been featured in the Sunday Independent, the Irish Independent, the Irish Times and the Huffington Post as well as local and regional media.  

I also featured in the Global Women and Leadership Summit in 2013 alongside Cherie Blair, Marianne Williamson and John Gray.

I’m from Lancashire, England and I live in the Republic of Ireland with my lovely farmer husband and our 3 young children.


Click here to see the Terms & Conditions for the Tiny Time Business School Program. Payment indicates you have accepted these terms and conditions.

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