One of the most important lessons I have learnt in business is the need for discernment.
Discernment in lots of areas but the BIGGIE is when it comes to the person you’re here to serve.
Why the distinction?
Because it enables you to get super focused on that one person, their needs, desires and pains.
When you focus on one person, your marketing gets so much more targeted and effective (and in turn allows you to attract lots of those people!)
I revisit this regularly for my own business.
I know the work I do massively benefits existing business owners.
Nothing against newbies – we were all newbies once!
What I find is when you’re new in business, you don’t know what you don’t know.
So true for me when I was a newbie.
You don’t realise how much your lack of knowledge is costing you – in time and money.
So to offer what I do to a newbie doesn’t work.
Because a newbie can’t see the benefit.
And therefore they won’t invest.
But if you’ve been in business for a while (12 months+) and you’re gaining traction then you know there comes a point when you have to start leveraging.
- Lead generation
- Client on-boarding
- Sales process
And that’s my super power.
That’s why my focus is on growing your business, not building it…in 20 hours a week.
Small distinction but BIG difference.
When you’ve got tiny time, your number 1 focus has to be on building leverage into your business.
Because what got you here won’t get you there.
That’s why my Tiny Time Business School program is designed to show you how to leverage all of these. (The program is closed at the moment but join the wait list here if you’d like to know when enrollment opens)
If you’d like my help to build leverage into your business so you’re not working longer or harder but growing your business, book your Strategy session here and let’s talk.
“I am continuing to grow my business because I work on it with Yasmin. She helps me make tiny changes that make enormous differences in how I work and what I focus on.
If you are in business and are running it around a tight timescale… I couldn’t recommend working with Yasmin more” MM
Love and hugs,