This is a popular saying – you’ve probably heard it a hundred times at least.  But in today’s blog, I want to look at it in a different way.  Just because you’ve done something for a long time and it’s worked, the traditional way to look at it would be to say “great, keep doing it!”

But what if it’s holding you back?  What if you should be looking to change things around?  What if just doing the same strategy or same sales approach isn’t the right thing to do?

If I told you I knew what you are going to be doing in your life and business in 10 or 20 years time, would you want to know?  Some people may say yes because they crave certainty.  Others would recoil in horror at the very thought of knowing details like that because it would feel like you had lost the opportunity to create something different and possibly, better (personally, I would fall into the latter category).

Times change, people change, priorities change and your business needs to adapt to this.  So rather than looking at a strategy and just think “it works so keep doing it”, look at it critically and think “how could it be done better?  Is there room for improvement?”  Sometimes, clients say to me “but what if the change isn’t a good change?”  My response is always “great, you now know what doesn’t work”.  The trick is not to make a whole bunch of changes all at once – instead, make incremental small changes so you don’t sacrifice the overall objective but in the process, you learn about what works, what doesn’t, you learn more about your product/ service and you also learn more about your customers and clients.  Did you know James Dyson had 5127 failed prototypes for his infamous vacuum cleaner??

Don’t fear failure, don’t fear something not working out and don’t fear adapting. 

It will be the making of you and your business.


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