I was at the dentist this morning (a filling popped out over the weekend! ) and I started to read this book called ‘ So Good They Can’t Ignore You ‘ by Cal Newport and the first chapter is gold!

I love the way he debunks the ‘ follow your passion ‘ myth.

This is especially pertinent when it comes to your business.

Don’t look to create a business based on your passion – too many people do this and end up struggling.

Instead ask yourself ‘ how can I be useful? 

Let that be your starting point…and it is a starting point! You don’t have to have it all figured out.

Just ask the question.

I wish someone had told me this when I first started out!

It would have saved a lot of time and money but hey ho – there are no accidents and there are certainly no mistakes so all my learning can now benefit you!

I was going to do a FB live on this today but the anaesthetic hasn’t worn off yet from the filling and I can’t talk properly!!

So here’s my challege for you this week…keep asking yourself this question

How can I be useful?

Love and hugs

Yasmin xxx

P.S. If you’re struggling to answer this question and you’d like my help to clarify how useful you are to your target market (i.e. nail your marketing message), book your free discovery call and let’s talk!