Today I want to talk to you about how to write copy that really connects.
Copywriting is one of those skills that will really pay for itself over and over again, because it’s how you communicate with your market, your audience, your clients, your community.
But it’s not a skill that comes easily to all of us, it’s something that you learn.
Of course there will be times when you think, “I’ll just outsource it.”
When you get a really great copywriter, the investment pays for itself, but it also can be a significant investment.
What I’m talking about for today are the emails or posts that you might be writing and the sales pages and opt-in pages that you’re creating, you’re not going to be necessarily outsourcing all of those things.
I want to share a couple of ways that you can really get to the point where you’re writing great copy for yourself and therefore aren’t waiting for and paying someone else to do it for you.
If you’re struggling, I completely hear you, because this is something that I really struggled with too.
Over the years I’ve been taking courses and working with people that will help me develop my copywriting skills, because if I’m writing a post everyday, I’m not going to be outsourcing that.
It is a skill that I highly recommended you invest time and effort into getting better at.
Firstly, to write copy that really connects with your ideal client, knowing who your ideal client is, is crucial.
You can’t connect with them if you don’t know them!
You could say things like, “I know you, you’re waking up at three o’clock in the morning, worrying about that credit card bill.”
Or “you’re coming home from picking up your child and they’ve had another meltdown”, they can read your copy and think “she gets me” .
I love reading really great copy because I feel like the person who has written it knows me so well, it’s like they’re in my head.
Obviously they have done their research and this is where validating what you’re doing and getting the research done pays massive dividends!
You have to really know your ideal client, not in superficial level of, “they read this magazine” or “they’re 35 years old”.
It is about what’s going on for them internally, what’s going on in their heads.
You insert yourself into the conversation that they’re already having in their head.
When you can do that and you use your copy to describe their problems, this connects you to your audience.
Secondly, the other thing that I want to share with you about how to really write copy that connects is to be you!
In my emails I often write, “Hi lovely“. That’s just the way I speak!
Years ago when I was in corporate, there was a woman who I worked with in the HR department and she always answered the phone and said, “Hi lovely!”
I remember getting annoyed by it, because I felt she didn’t know me to speak this way! It is only now, when I look back on it I realise she was lovely and I can’t believe I got so wound up about it!
So when I say “Hello lovely” in my videos or emails, some people will love it and some people won’t. And that’s ok.
Because when you resonate at that level (it feels like a soul level), then that person will feel drawn to you.
When you bring YOU to your business and to your copy, it amplifies the impact you can have.
As I always say, “It’s your business, your rules“
If you want to be fully you… (and I highly recommended that you are fully you) people will love it or hate it and, you want the people who love you.
Infuse yourself into your copy, let people get to know you through your language and the stories you tell.
It’s not about knowing exactly what NLP techniques you can use to make someone feel something. It’s about really knowing who your ideal client is and also bringing you fully to the table as well.
So, next time you’re writing an email or an opt-in page, really ask yourself that question, “Do I know my ideal client? What is it that they really want from me? How am I going to communicate with them? and How am I going to connect with them?”.
If you want to know more, or would like my help in how you can really connect with your ideal client, attract clients consistently and really maximize the impact that you can have, I highly recommended you book a strategy call, and we’ll get deep into exactly what is that you want to do in your business and how to make it happen!
After all Tiny Time Big Results is all about how you run a profitable business in 20 hours a week or less.
So if that’s your jam, come and talk to me! 🙂
Talk to you soon!
Love Yasmin xx