Today’s episode is all about a mantra you could be repeating to yourself that keeps you stuck and stops you making the money you deserve. It’s insidious and many times, it’s unconscious.
Watch the video below to find out how to eliminate it, mute it or lower the volume so it no longer holds you back!
Hello lovely, it’s Yasmin Vorajee, from Tiny Time, Big Results. And, today, I want to talk to you about a mantra that you could be repeating to yourself, many, many, many, many, many, many times a day, and you may not even be aware of it. But it’s a mantra that is holding you back, keeping you stuck, and stopping you from moving forward in your business, making the money that you want, and impacting and reaching more people than ever before.
This mantra is pretty insidious, and it can be unconscious in a lot of instances. And something that, during different times of my business, it’s also been something that’s plagued me. So, I wanted to talk about this today because I think it’s really important that we take action to either eliminate it or if you can’t eliminate it, to mute it or to lower the volume.
Do whatever it takes to get this mantra away from you because it is holding you back.
So, what is this mantra? When you’ve created a product or a programme, or a service, a package, have you ever heard the little voice going, “They won’t pay, they won’t pay, they won’t pay!”?
I bet you have, I know I have.
And you get so excited about your offer. And this little voice immediately makes you feel deflated, and you think, ‘no one’s gonna pay for this‘.
This is a mantra that you are repeating to yourself, and it is holding you back, and we need to get rid of this.
Firstly, it’s an affirmation, but it’s not a positive affirmation. It’s actually affirming they won’t pay!
Secondly, your thoughts create your reality, so you’re creating more of that. Did you find that in the last month of sales conversations that you’ve been attracting people who say they won’t pay? What thoughts are you thinking? Are you putting out the energy that you will attract the right people for this package? The people who are willing to pay? Or are you unconsciously and unwittingly playing a record that says they won’t pay?
Think about that. Look back and think am I creating this reality?
Thirdly, it’s a self-fulfilling prophecy because the more you tell yourself this, the more you’ll find people who won’t pay!
Here’s the thing: there are seven billion people in this world, and not everybody has to work with you for you to have a really great business.
So why do we always assume that we need to find everybody? Or we need a price that’s going to be for everybody?
The reality is when you’re trying to market to everybody, you market to nobody.
This is Marketing 101 if you like.
We have to be very targeted about who we are aiming to reach with our message, and with our offers.
So here are a few tips from me on how to mute this voice, to lower the volume, or, even better, get rid of it completely:
1. First of all, I want you to look at your offer. Look at the package that you’ve created, or the programme, whatever it might be, okay? And then I want you to really sit in the energy of that offer.
What will someone get from doing this work with you? Get a piece of paper and write this down. Write down 10 benefits that they will get from doing this work with you.
This is great material for copywriting as well because you can use this when you’re writing your sales pages or your emails. Think about what is the value that someone is going to get? What is it worth to them? What are the costs of them not taking this offer?
So get really clear on the value that you are offering through your service.
2. Then I want you to get really clear on the target market. The target audience that you want to position this offer to. It’s not everybody, and one of the things I talk about in my book, Tiny Time Big Results, is about making sure that when you are deciding who your target market is, you need to be really clear that these are people who are looking for a solution and who are willing to pay.
It is about that business sweet spot. That’s the Purpose Principle in the book, so definitely check it out, you can get it now.
So if you’ve got a great weight loss programme, right? And you’re aiming it at students, who don’t have two beans to rub together, then you’re not going to have a thriving business. Simply because they’re the wrong people.
If instead, you aimed it at high flying executives who travel a lot and who really want to build strength, and they don’t want to put lots of weight on because they’re travelling all the time. Maybe it’s great for them. Get clear on the target market, and be really clear on the value. When you put these two together, I promise you, you will not have this little voice going, “They won’t pay, they won’t pay, they won’t pay”.
It is up to you to determine who the target market is and, if you’re thinking they won’t pay, stop putting that out there, first of all, and aim your package at the people who really want what you have. The people that you’d love to work with, and the people who are willing to pay.
Get rid of the mantra, and find the right people who will pay and who will be happy to pay.
So, in summary:
- Get really clear on the value that you’re offering;
- Get really clear on the target market that you’re offering;
- Get the book so you can read more about the sweet spot in the Purpose Principle.
And if you’d like to have a conversation with me about how to make it work in your business, then you can always book a Tiny Time Triage call. If this is stopping you, if this is holding you back, it’s time to say no more because I don’t want you in the same place that you are right now, in 12 months time. I want you moving forward.
Love and hugs,