In this blog I share why you need to market but not just any old marketing – I talk about what GOOD marketing does for you and your business.
Hello lovely, it’s Yasmin Vorajee from Tiny Time Big Results, and today let’s talk about why we need to market.
So, you know in your business that you need to market, but why do you need to market? What is it about marketing that gets us in a bit of a twist? Well, let’s address what marketing is all about. It’s about letting people know who you are and what you do, straightforward enough. But what is it that good marketing does for you? Good marketing does one thing for you, and if you take nothing else from today’s episode, then I want you to remember this.
Marketing, good marketing, reduces friction. It reduces friction between you and your potential new client, your new customer. And all that your marketing needs to do is to address what is the friction. What I mean by that is when people land on your site, or they discover you on social media, or someone refers you to them, what they wanna know is, is this the right person for me. They wanna get to know you, they wanna get to like you, and they wanna trust you so that money can exchange hands.
But when you Google somebody and there’s nothing there for you to really get your teeth into, it makes it very hard because they don’t know enough about you to know whether they like you, and certainly they don’t have enough information to know whether they can trust you or not. But if they were to Google your name and suddenly podcasts popped up, podcasts that either you have done yourself or that you’ve been a guest on, or you have loads of blogs, or you were featured in the media, or anything that is created around you and what you do, and they can binge consume, read loads of blogs and listen to lots of YouTube videos, they get a sense of who you are and what you do, and whether you can help them or not.
And the more content that you have that enables them to do that, the easier it is for them to come to a decision as to whether they’re gonna work with you or not.
And this is powerful, because this is where you’re really building leverage into your business, where you’re allowing your content to speak for you, so that when they come to book a call with you, if that’s your business model, or if they come and buy something on your site, that they’ve done enough research to know whether you’re the right person for them. And this is crucial, because if you’re in the business of booking new clients and the way that they do that is through the sales call, and actually most businesses need to do some kind of a sales call, then you wanna make sure that by the time they actually land in your online diary, which I always recommend, and that they’ve booked a call, that they’re nearly ready to go, and they might just need that little bit of conversation with you to help them to decide yes or no.
But all of that content and all of the marketing that you have done, it enables that process to be so much more smoother, and it reduces friction.
So I want you to think about this in terms of your business. If I was to Google you, what would I find? Would there be enough for me to binge consume? Would there be enough for me to think “oh god, I really love this person, I love her style, or I love the way that he talks, and I love his personality?” Or, would you be looking at it thinking well god, there’s not much there! Or if your last blog post was six months ago, then you’re not giving them enough reasons to reduce that friction, and for them to book a call, and to be pre-sold, and this is really key, and this is something that I teach in Tiny Time Business School about how to pre-sell yourself and what you do so that when somebody comes into a sales call, they’re nearly convinced that they wanna work with you, they just wanna have that little bit of reassurance, or they just have some questions that they want to ask.
But this is the thing, this whole process of having really strong marketing, having enough content out there for people to binge consume, and pre-selling your prospects, means that your tiny time packs a big punch, and that’s what this is all about.
You want a business that runs in just a few hours a day? These are the steps that you need to be thinking about. And like I said, reducing friction is what good marketing does, and that’s what I want you to be thinking about all the time, when you’re marketing, you’re putting up your Facebook posts or your social media, whatever it is that you’re doing, you wanna stay at the front of people’s minds, and that’s what marketing does for you.
And each piece of marketing needs to reduce that friction. It just needs to chip away at all the reasons why they may have to not work with you until they’re left with nothing, and then it’s just gotta be a straight “hell yeah, okay!”.
So that’s what good marketing is all about. And remember, Rome wasn’t built in a day. Okay, these are all parts of the process and there’s little pieces that you need to pull together, and that’s okay, you don’t have to do that overnight. Like I said, it’s something that I teach in Tiny Time Business School, it’s what I teach my private clients about how to pull this together so that it starts working for you. And it can take as little as 90 days.
If you’d like to know more about that, then definitely get in touch and I’m more than happy to share what that looks like. But remember, any piece of marketing that you’re doing, just think “am I reducing friction, am I giving people enough reasons to come, am I getting rid of enough reasons for them not to work with me?” And am I making it really nice and smooth so that when they come into a sales call they’re ready, and they wanna say yeah, let’s work together. That’s what I want you to be thinking about, and that’s what I want for you, is for your sales calls to be really lovely, and smooth, and flowing because they wanna work with you, you wanna work with them and it’s just a beautiful marriage.
Okay, I’ll stop there now. You can see, I could go on for a long time, but I won’t. After all, we all have tiny time.
Remember, if you wanna know more about the Tiny Time Business School, then book yourself in for a free Tiny Time Triage call Don’t forget to get on the wait list for my book, which is coming out very, very soon. It’s all about how to run a profitable business in 20 hours a week or less.
And I look forward to speaking with you the next time, and don’t forget to share your comments, your questions, or your ha-ha’s below as well.
Love and hugs,