Have you ever woke up at night screaming ‘what’s my niche?‘
Maybe not quite screaming – perhaps quietly stewing in the question!
In this 11 minute episode, I talk about the constant struggle business owners face a common struggle when it comes to their marketing message – not knowing what their niche is.
I have a unique take on this and in this short video, I share why you’re asking the wrong question and how to ask the right question!
Or listen here
Today I want to address the nagging thought that you probably have at least once a day. This is something that has held me back and if you’re in this space (whether you’ve been in business for six months or six years), then I want you to know that you’re definitely not alone.
The nagging question that you probably have flying around in your head all the time is this,
“What’s my niche? What’s my niche?”
The problem isn’t your confusion, the problem is you’re asking the wrong question.
Instead of asking, “What’s my niche?“
I want you to ask a better quality question.
After all, Tony Robbins says, “If you want good quality answers, you ask good quality questions.”
Here’s a really simple way to approach this.
Ask yourself ‘What’s the problem I’m solving?‘
This sounds really simplistic but stay with me. I want you to take just a moment to think about this.
If you’re still thinking, “I don’t know what my niche is.”
And you’re flip-flopping from one group of people to another group of people and you’re using vague, generic language or jargon that people just don’t get.
Then you’re just going to keep doing the loop.
You’re just going to go round, and round, and round, and feel like you’re getting nowhere.
Which obviously, I don’t want that for you.
Instead of asking yourself “What’s my niche?” I want you to ask the question “What’s the problem I solve?“
Now the problem is that you might see some of the big names, like Tony Robbins, doing health, wealth and relationships. It looks like they’re doing everything.
The thing is, those people did NOT start out doing that.
Think of somebody like Gary Vaynerchuk. He’s putting out great content. That’s not what he started out doing. He started out with a wine library for the family business. Tony Robbins started out by curing phobias. There are so many examples of people who now, look like they’re covering a really broad range of topics. They didn’t start out with that.
This is so important is because, if you don’t hone in a specific problem, then you’re never going to build traction and momentum.
Amy Porterfield is another great example. I really admire Amy, I have huge respect for what she has created and achieved. She started out doing social media and Facebook. She spent a lot of time building up her audience, and building up her business.
She was focused on one particular thing.
Now, I want you pick one thing. I want you to pick a problem that you solve.
When you’re doing this activity, when you’re thinking about it, I want you just to promise to yourself that for the next six months this is what I’m gonna focus on.
Ultimately, in your business you want paying clients, and you want them coming consistently.
Not in dribs and drabs, riding the old feast and famine rollercoaster.
You want them to be here NOW.
You want a steady flow of leads coming into your pipeline, doing sales calls and signing new clients.
If you’re all over the place doing a little bit of this and that, it’s not going to happen.
What’s the problem you’re solving?
When you look at that question, think of all the experience, knowledge and expertise that you have.
Ask yourself this question, “What is it that I’m really good at that other people would love to know more about?
Hone in on that.
If you focus on what you’re really good at, and think about what people ask you for help for. “Oh, John, you’re so good at speaking in public, can you show me what that looks like?” Or, “I love how you crochet that quilt. Can you show me how you did that?“
People are saying things to you on a consistent basis, but you’re not listening.
That’s why it can be really hard to build traction in a business, because you’re flip-flopping. I did this too.
You flip-flop, flip-flop, flip-flop and then you go, “Oh, I’m confused, I don’t have clarity.”
What’s the problem you solve and for whom?
What about if you’re not sure about who you do this for?
You might have an idea as to who your ideal client is, but here’s a really nifty little trick that I want you to think about.
Yes, your work will benefit lots of people…BUT…
Who could you get a result for really fast?
That’s a really powerful question. The more you can identify and get to those people, they’re the ones who are going to rave about you, refer you, and help you to build your business.
Let me give you an example to clarify what I mean.
It’s a bit like going to someone and saying, “I want to help you practice more self-care.”
And they have no idea what you’re talking about and give you that blank look.
Then you talk to a group of people who are mums of young children.
They’re exhausted, and they’re crying out for alone time.
You talk to them about the need for self-care and THEY GET IT!
Don’t preach to people who cannot hear your message.
Look at the people who are actually looking for what you have to offer, and then go and serve that market.
To build traction and momentum in your business; get clear on the problem that you solve and get clear on the people you can help….quickly.
This will transform your business 😍😍
What’s the problem am I solving?
Who can I get a result for fast with this?
Then, here’s the big test.
I want you to describe the problem that you solve using words that a nine year old would understand.
No jargon, no fluffy language, no generic blah, blah, blah. I want you to be able to explain it really easily so that a nine year old could listen to you and say, “Oh, I get that.”
It might take a few tweaks, but this is a really good exercise to help you see if the language that you’re using is mirroring the language of your ideal client, or not.
Keeping it nice and simple and clear is a great litmus test, because if somebody just gets it, then they get it.
They may not be the right person for you, but I bet you they know somebody who is right for you.
They might mention your name in a conversation.
That’s what you want, and that’s what builds your business.
This is crucial, because until you get this clear, it doesn’t matter how much Facebook advertising that you do, how much marketing, or blogging, or podcasting, or Instagramming, or tweeing or pinning or whatever you do.
It doesn’t matter because it’s all just going out there and land where it shouldn’t do.
It’s not getting heard.
If your marketing is not getting heard, you know that it’s not getting heard, because of the lack of clients coming in!
So, that’s my challenge for you today.
What’s the problem you solve?
Who do you solve it for?
And ask yourself, “Can I describe this problem in words that a nine year old would get?“
I’d love, love, love to hear what you come up with? If you’re feeling brave, do put them in the comments box, I’d love to hear it. Or if you’re not feeling so brave, but you wouldn’t mind letting me have a look at it, then you can definitely email me at firstname.lastname@example.org. I read all my emails, so I’d love to hear from you.
I hope that’s been useful for you today, and I look forward to connecting with you next time!
Love and hugs,
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