Tiny Time Big Results
Your time may be limited. Your ambition doesn't have to be.
I help coaches, consultants and creatives package their expertise into offers people pay thousands for, so you make more money in part-time hours.
Bestselling author of Tiny Time Big ResultsBest Entrepreneurship Book Winner35,000+ students in 150 countries14 years in business, part-timeNetwork Ireland Networker of the Year 2025, branch winner
My working day10:00 – 14:00
Sound familiar?
You're brilliant at the work. The business still runs entirely on you.
You don't need to do more. You need fewer things, done better, by a business designed to carry some of the weight.
- Your income is tied to your calendar.More money means more sessions, and there are only so many hours before school pick-up.
- Every client starts with a conversation you had to begin.No lead magnet, no sequence, nothing selling while you're offline.
- You explain what you do differently every time.So people like you, but they don't see why it's worth thousands.
- When you stop, everything stops.A sick week, a family week, a summer. The business goes quiet with you.
The 4 Hour Business method
Four pillars. Built in order. Each one makes the next one easier.
This is how I've run my own business on part-time hours for 14 years, and how I rebuild my clients' businesses.
Magnetic Messaging
Say what you do so clearly that the right people recognise themselves straight away.
You stop scrambling for content.
Premium Positioning
Become the obvious choice for one specific result, and price it accordingly.
You stop competing on price.
Leveraged Offers
Package your expertise into an offer that trades value, not hours.
One right client does more than ten more appointments.
Systems That Sell
The few quiet pieces that sell for you while you’re at the school gate. Most people build the wrong ones first.
You stop being the only engine.
Start here
The 4 Hour Business Vault
15 short, practical courses across all four pillars. Pick the one your business needs this week, put it in place, and move on to the next.
One payment
€99
- 15 courses across the four pillars
- Short lessons made for a four-hour working day
- A live Q&A call with Yasmin every month
In their words
What changes when the business is designed properly
Two paid 1:1 clients and nearly 100 sign-ups in days
"I've had two 121 clients booked and paid… 4 more consultations booked. Another 7 applications. Nearly 100 sign ups to my free guide within days of my interview. I'm super super happy to be doing what I love - helping people, getting them pain free and making a difference to them. Getting paid well for what I do feels amazing!"
4× the revenue,
7× less workload
"Before working with Yasmin, I was struggling with consistent marketing and reaching my revenue goals. She quickly identified what was holding me back and helped me sharpen my positioning, messaging and offers.The work Yasmin did with me pulled me out of only focusing on custom work that swallowed up all my time and wasn't profitable. I can still deliver great work for my clients AND have time to work on my business!"
A weekend course sold out at full price in 6 months
"Within 6 months of working with Yasmin I filled a physical weekend course at my full ticket price (€1800), created and selling my online course. What could take you 3 years alone can be done in 6 months with focus and guidance. The clarity has been worth its weight in gold. When you work alone, you have no one to sound out ideas on and clarify thoughts with and this has been brilliant. The highlight for me is that now I am certain what work I will and will not do and I am happy turning away work that does not fit my criteria. I would highly recommend working with Yasmin for anyone who wants to really focus and stop going around in circles wasting time."
Launched 2 months after leaving corporate
"Before we started, I had completed my coaching training but had no idea where to start in trying to make it into a business. Yasmin really helped me to progress in all the areas from identifying a niche I truly believed in right through to my message and operations behind the business. She leads with personality, human connection and support from a place of both knowledge and deep care for success on my terms. That in itself is unique, but it doesn't dilute outcomes. There is no fluff. There is tremendous value in working with her and I've appreciated having you in my world whilst launching and progressing forward."
"In the space of 30 minutes with some powerful questioning she was able to get to the core of what I do… Save yourself time and engage Yasmin if you are grappling with your messaging."
"Everything changed from that first session. I discovered the confidence that comes with being able to easily and honestly describe what I do in a way that truly lands with my dream clients."
"Yasmin asked me questions that I had NEVER even thought about for my business… Coaching by Yasmin made me ACT differently in my business. My change in attitude and approach to my business has actually relieved the stress I was feeling."
"Yasmin has a magic to assist you with how you use your time and make it more productive. I’ve watched her over the years refine her work and she really knows her craft and art!"
"I now have regular clients in my weekly classes, have created a VIP program for clients to work with me one to one."
"Yasmin was a major driving force behind the successful launch of our app, Connected by Abode."
"You have helped me develop my business, find my ideal clients and now I can work around times that suit me and my family."
"I now have a business model that is a success and I feel so proud of what we have achieved in such a short time."
"I became braver in putting myself out there and have started to create a more efficient and streamlined way to attract clients without being pushy!"
"My marketing is definitely a lot more streamlined, professional looking and targeted to the right people. Opportunities have opened up for me as a result."
"She brings calm, curiosity and strategy in equal measure, and I am delighted to continue working with her."
"I recently worked with her to fix the gaping holes in my leaky marketing funnel, but she did so much more than that. It was an opportunity to review my messaging and elevate my own positioning."
"She coaches with love and kindness while also not letting you off the hook!"
"Not only did I learn how to build an online course, I learned how to better articulate who it was for and the transformation it would deliver."
"The clarity achieved in terms of drilling down on what solutions I provide for my clients, how to structure them and ultimately how to promote them was very helpful."
Read more client stories →Individual results. Results vary.
Private mentoring · by application
She's Got Nerve.
Six months, one to one with me. We find the gold in your expertise, build it into a €3–5k offer, and make it sellable without launching or living on social media.
Not ready for six months? Start with stage one on its own. Strike Gold is a single 75-minute 1:1 session to find the idea in your expertise worth €3–5k. €333
- 1Strike GoldFind what you do that's worth €3–5k, including what feels too easy to charge for.
- 2Build the OfferScope and price it for leveraged delivery.
- 3Make It SellablePositioning, messaging and the assets that sell for you.
- 4Sell with NerveSay the price out loud and hold it as normal.
Hi, I'm Yasmin
I built my business on three hours a day because that's all I had.
After 12 years in corporate training and leadership development, I was made redundant as the main breadwinner with a young son at home. I started my business in 2012 with no idea what I was doing, and a constant refrain of "I don't have enough time."
Three children and 14 years later, I still work part-time hours on purpose. I'm a Business Designer: I pull out what you know, turn it into a framework, and build a business around it that doesn't need you working every hour.
The book
Tiny Time Big Results
4 principles to run your profitable 4 hour week business. Bestselling, and winner of the Best Entrepreneurship Book award.
Get the book →
Start hereYou want a 4 hour work day, but your business isn’t built for it
New every week
A new video every week on building a part-time business that pays.
Messaging, offers, pricing and systems, explained in less time than your coffee takes to go cold. Also on the Tiny Time Big Results podcast.
Fewer things, done better.
Start with the Vault and put the first piece of your 4 Hour Business in place this week.